For the past three years, Elettro Interactive has been conceptualizing and producing high-traffic Photo Voting Contests for WE tv. In line with Elettro Interactive’s core vision of creating ‘only world-class promotions’ for every client, Elettro created its second iPhone mobile application “Rate Cute Pets” in tandem with WE tv’s second Picture Perfect Pet Contest which ran from January 11 to February 22, 2010 with over 1,000,000 photos ranked in less then 43 days. The contest calls for pet lovers and photography aficionados to send in their best digital photos for a chance to win the $2500 grand prize, and a WEtv Prize Pack worth $250 for the runners-up. Everybody can vote for their favorite photos either online or by downloading the contest app to an iPhone or iPod Touch and voting from the mobile device. Downloading the contest apps are free and include WE tv’s full streaming promo videos featuring highly interactive video scrubbing abilities.
Mobile applications are a breakthrough product that brands can utilize to redefine how they make their presence known. The mobile has evolved to become a valuable and conveniently portable venue for more interaction with the rest of the world. Through mobile apps, people read the news, play games with anyone halfway across the world, measure and regulate their health, listen to and share music with friends—anywhere, anytime. With more than a billion iPhone apps already downloaded, it’s vital for one brand’s survival to be a player in the mobile app world.
Elettro Interactive’s development group, by leveraging all the Apple SDK tools, creates high-fidelity mobile apps for brands to improve and increase their exposure to the masses. These apps are viral with easy way to share App content on your FaceBook, Twiiter, MySpace and other latest social networks (often proactively suggested by Elettro Interactive) so that the brand’s videos, photos, music, news, events, schedule of events and newest products become highly accessible both to their existing and potential audience. To date, Elettro Interactive’s mobile apps remain WE tv’s most downloaded applications.